top of page
HGoidell-213_9750_edited_edited.jpg

Education & Process

I'm an experienced educator of 10+ years, having led workshops with all ages: from 2nd graders adapting their favorite story into a play to adults polishing their skills on copywriting and creative process.

 

As a facilitator, I believe in creating equitable spaces for all voices and a stronger focus on process over product. While our goal is typically to make something: a devised performance, a personal script, a really good headline; my classrooms are often more geared toward opening individuals up to new ways of thinking or problem-solving. I prefer the question of “what could this be?” over the question of “what should this be?”

​

As a corporate workshop leader, I've been working with nonprofits and brands as a manager, a strategist, and a creative leader for the last 15 years. I, too, have been beholden to stakeholders and brand managers who want it right now because they're presenting it in a meeting in 2 hours. I can help build confidence and skills. Brands I've developed creative and strategies for include Nike, Google, Spotify, JPMorgan Chase, and MetLife.

​

Here's Some Outside Validation

“Adam is an incredible and generous teaching artist who creates brilliant, one-of-a-kind, striking theatre. A master at “high concept, but make it accessible.” He helps folks transform their work through the simplest, most absurd route forward.” - Natasha Mercado (clown)

​

Participants on my Nothing to Something workshop

"This workshop is amazing! In only 3 hours, we generated so many new ideas and new ways to approach writing and devising. I feel like we all left the workshop with tons of creative energy flowing. This is truly the epitome of "teach a guy to fish and he'll never go hungry" -- you're not just coming up with one or two ideas, but coming up with a whole process for idea-generation and developing." – RM Aranda (writer/performer)

​

"Adam’s 1-day workshop... unwound some self-made and societal knots in my brain around creativity and collaboration. I truly entered with absolutely nothing- not an idea in my brain. Or so I thought. Adam guided us through some theory/ lecture and practical applications of creative tools. He facilitated a room with professional experience that ran the gamut, but I could tell felt challenging and rewarding at every level. Adam’s a curious and generous instructor, and his absurd and anti-precious approach helped me to not second guess myself or my ability to have fun and make something with other people. I left the workshop with confidence in my process and a couple ideas for new projects!" – Alyssa Klein (performer/lover of humans/mystic)

​

"I took this workshop hoping to find a fresh way of approaching my work and that is exactly what I got. It codified creative generation for me in a way that I'm probably going to use every day. I've relied on random inspiration and heartbreak to create for the past ten years, and now I have a system that I can use to make something new any time I please." – Molly Sharpe (writer/performer)

Educational Work

Increasingly Unreproducible Acts (2025 - current)​

- Six week devising workshop with a strong focus building chance into both creative process and performance. Students are taught to embrace creating work that is always different (on purpose)

​

Nothing to Something (2025 - current)

- Workshop series focusing on discovering new ideas and building creative process tools. Original curriculum engages personal memory, chance, the news, and task-based theatre

​

Teaching Artist @ Unusual Suspects Theatre Company (2023-current)
- Relaunched their intergenerational devised theatre workshop culminating in a public performance

- Developed semester-long devised theatre workshop for middle schoolers

​

Corporate Workshops (ongoing)

- Workshops and coaching on subjects such as copywriting, creative process and collaboration, creative strategy for brands,  full funnel campaigns and social media, brainstorming sprints

​

Teaching Artist @ Berkeley Rep School of Theater (2017-2018)

- Improv for Public Speaking (6th Grade)

- Story Builders - adapting familiar stories into plays (2nd - 4th grade)

- Civics-Based Playwriting (5th grade)

​

Teaching Artist @ Meher School Drama Camp (2018)

- Basics of playwriting (2nd-5th grade)

- Personal Narrative in Improvisation (2nd-5th grade)

​

Guest Artist @ Bowling Green State University (2018 & 2025)

- Movement composition for theatre artists

- Performance as self and task-based theatre

​

Guest Artist @ Shawl-Anderson Youth Ensemble (2018)

- Commissioned to teach creative process and devise original dance/theatre
piece for high school students

​

Guest Artist @ University of San Francisco (2018)

- Commissioned to teach creative process and devise original dance/theatre
piece for college students

​

Founding Artistic Director & Teacher @  San Francisco Neo-Futurists (2012 - 2016)

- Task-driven storytelling; Idea generation; Personal narrative work;
Collaborative process; Age Groups: High School + Adults

On intrusive thoughts
that stop creative process.

Somewhere in life, a lot of people are taught that they aren't allowed to think of themselves as creative or call themselves a "writer." Or we just start believing that performing in front of an audience or public speaking are for other people.

​

I feel this way about myself all the time.


But my response to you (and me) is always the same: nuh-uh, you can do those things. I like to ask everyone the same question: When you talk to a lover, do you talk to them the same way you talk to a cashier?

​

I hope not. How you codeswitch and adapt your language, tone, and speaking style to fit a situation means you already understand how to write different lines for different voices. You are a writer. Not only that, but you ALSO already understand how to deliver those lines. You are a performer.

​

You've already done the thing you're saying you can't do. 

Want to chat about a workshop, class, or project you're struggling with?
Use my contact form or slide into my instagram DMs, because I hate spam.

​

Here's me, waiting for you to reach out.

couch coffee - Made with Clipchamp.gif

Hi Adam!

Thanks for reaching out!

  • Instagram
bottom of page